PENGARUH FAKTOR INTERNAL TERHADAP KEPUTUSAN PEMBELIAN BUKU PERKULIAHAN PADA MAHASISWA S1 STIE INDONESIA BANJARMASIN

Siti Munawaroh, Hj. Masithah Akbar

Abstract


The book is an asset for a student to add insight and knowledge. A student can not just expect the  material of his teachers, but also must independently seek  lecture material to supplement and clarify the material received in class. One way is to buy a book of lectures. This study aimed to determine the effect of motivation and attitudes towards decisions to buy book of lectures on S1 students of STIE Indonesia Banjarmasin. This research is quantitative with descriptive analytic design. The population in this research is 246 students.  The  samples  are  152  students  were  taken  by  accidental  sampling. 

Instruments  used  in  the  form  of  a  questionnaire.  Univariate  analysis  of  data  in  the form of a frequency distribution, and in multivariate linear regression. The  results  showed  that  students  were  motivated  moderate  (65.8%),  high  motivation (29.6%) low motivation (4.6%). To the fact that most have a positive attitude (97.4%), negative  attitudes  (2.6%).  As  for  the  decision  to  buy  a  book  of  lectures  largely decided to buy  a book of  lectures (74.3%) and decided  not to buy a  book of  lectures (25.7%). Simultaneous testing showed that Fcount = 19.278 >  Ftable = 3.06. Partial test for  motivation  variables  show  that  tcount  =  1.790  <  ttable  =  1.976,  for  the  attitude variable tcount = 4.684> ttable = 1.976. The  conclusion  of  this  research  is  that  the  motivation  and  attitude  simultaneously influence on the decision to buy book of lectures. Partially, motivation does not affect on the decision to buy book of lectures, but attitudes influence on the decision to buy book of lectures. Keywords: motivation, attitudes, buying decisions  


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Jurnal Wawasan Manajemen

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Address:
Jl. Brigjend H. Hasan Basri, Telp 05113302593, e-mail : pmm@ulm.ac.id
Program Magister Manajemen 
Fakultas Ekonomi dan Bisnis
Universitas Lambung Mangkurat, Banjarmasin
 
 
Jurnal Wawasan Manajemen by Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at jwm.ulm.ac.id.