STRATEGI UKM. PENGERAJIN BATIK TULIS DALAM MEMASARKAN BATIK TULIS SIDOARJO (STUDI KASUS PADA UKM.PENGERAJIN BATIK TULIS DI DESA JETIS, KECAMATAN SIDOARJO)

Abstract

Batik is a cultural heritage of Indonesia and this has been recognized by the Organization of Education, Science and Culture of the United Nations (UNESCO), in which UNESCO recognized batik as a world cultural heritage from Indonesia. In Sidoarjo which is supporting the city of Surabaya, turned out to have the highest number of SMEs. Various Small and Medium Enterprises, crafts and culinary thousands spread over 18 districts in Sidoarjo. One of the crafts that are typical of that Batik Sidoarjo Sidoarjo. In Sidoarjo, there is a village of SMEs. batik craftsmen called Kampoeng Batik Jetis. The purpose of this study was to determine what strategy do UKM.Pengerajin Batik in Kampung Jetis Sidoarjo batik Jetis in marketing and also to know what the most effective strategies that do UKM.Pengerajin batik Write in the village Jetis Sidoarjo in marketing Jetis batik. The type of research is explanatory research (explanatory research) that explain the causal relationship between the variables through hypothesis testing. While the expected outcomes of this research is to contribute to science and the development of marketing concepts and materials expected to be used as a reference for further research or faculty beginners, especially those interested in doing research on the strategy of SMEs (small and medium enterprises).