KEPUTUSAN MEMBELI KONSUMEN DI WARUNG MAKAN KAKI LIMA DI SURABAYA-INDONESIA
DOI:
https://doi.org/10.20527/jwmthemanagementinsightjournal.v12i2.282Keywords:
purchasing decisions, street food stalls, service quality, products, pricesAbstract
The tight competition between food stalls scattered in the corners of the city, on the roadside in Surabaya, requires marketers to know the factors that influence someone to buy food at street food stalls. Researchers use the factors of service quality, product, and price as determining factors for someone to make a purchase at a street food stall. The population in this study were all food buyers at street food stalls. Determination of a sample of 120 people was carried out purposively with quota sampling. The research was conducted from March 2023 to April 2023. The results of the research on service quality, products, and prices affect purchasing decisions at street food stalls.
Downloads
References
Babin, Barry J, et al. (2005). Modelling Consumer Satisfaction and Word-of-Mouth : Restaurant Patronage in Korea. The Journal of Services.
Engel, J.F., Blackwell, R.D. & Miniard, P.W. (2010). Consumer Behavior. Sixth Edition. The Dryden Press. Chicago.
Fakhrurazi. (2015). Pengaruh Bauran Pemasaran Terhadap Minat Konsumen Berbelanja Di Kawasan Wisata Kuliner Mandiri Tepian Sungai Banjarmasin. Fakultas Syariah dan Ekonomi Islam, Banjarmasin.
Fure, Hendra. (2013). Lokasi, Keberagaman Produk, Harga dan Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli pada Pasar Tradisonal Bersehati Calaca. Jurnal EMBA Vol. 1 No. 3, 273 – 283.
Indrawati, Mei. (2006). Pengaruh Kualitas Layanan, Harga, dan Image Terhadap Perilaku Pascapelayanan Wisatawan Nusantara di Bali Sebagai daerah Tujuan Wisata. Disertasi. Program Pascasarjana Universitas Brawijaya, Malang.
____________. (2019). Keputusan Membeli di Pusat Grosir Surabaya (PGS) : Pengaruh Harga dan Keanekaragaman Produk. Proseding Hasil Penelitian. International Conference on Business, Law and Pedagogy.
Kotler, Philip dan Kevin Lane Keller. (2012). Marketing Management. Edition 14, England : Pearson education.
Kotler, P. (2012). Marketing Management. Eleventh Edition. Pearson Education, Inc. New Jersey.
Kozak, M. & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain, as on Off-Season Holiday Destination. Journal of Travel Research Vol. 38, 260 – 269.
Loudon, D.L. & Bitta, A.J.D. (2003). Consumer Behavior. Fourth Edition. McGraw – Hill International Edition. New York.
Malhotra, N.K. (2010). Marketing Research : An Applied Orientation. Pearson Education. Boston.
Saputri, Eka Marheni. (2016). Pengaruh Perilaku Konsumen Terhadap Pembelian Online Produk Fashion Pada Zalora Indonesia. Jurnal Sosioteknologi. Vol. 15, No 2, Agustus 2016.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Alfabeta. Bandung.
Tjiptono, F. (2019). Manajemen Jasa. Penerbit Andi. Yogyakarta.
Ulus, Algrina Agnes. (2013). Bauran Pemasaran Pengaruhnya Terhadap Keputusan Pembelian Mobil Daihatsu Pada PT Astra Internasional Manado. Jurnal EMBA Vol. 1 No. 4, 1134 – 1144.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 JWM (JURNAL WAWASAN MANAJEMEN)
This work is licensed under a Creative Commons Attribution 4.0 International License.
