PENGARUH ATRIBUT PRODUK COFFEE SHOPS TERHADAP KEPUASAN DAN LOYALITAS (Studi pada pengunjung wanita)
DOI:
https://doi.org/10.20527/jwmthemanagementinsightjournal.v12i1.290Keywords:
product attributes, atmosphere, employee attitude/service, coffee quality, variant menu, price, customer’s satisfaction, customer’s loyaltyAbstract
The sample is 200 female customers of coffee shops in the medium - high category that carry the contemporary and instagramable concept. Data analysis using SEM-PLS.
Results was shown that product attributes have an effect on female customer satisfaction. Product attributes are related atmosphere, employee attitude/service, IT Services, coffee quality, variant menu, and product price. Furthermore, customer satisfaction has an effect on female customer loyalty.
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