Pengaruh Kualitas Pelayanan Produk, Promosi, Harga Dan Distribusi Terhadap Minat Beli Kembali Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi
DOI:
https://doi.org/10.20527/jwm.v12i3.305Keywords:
Service Quality, Product, Promotion, Price, Distribution, Repurchase Interest, Customer SatisfactionAbstract
The main objective of this research is to test and analyze the influence of service quality, product, promotion, price and distribution on customer repurchase interest with customer satisfaction as a mediating variable. The data analysis method used is Partial Least Square (PLS), with the help of SmartPLS3.0 progam. The results of this research show that the variables that have a significant influence on satisfaction are Service Quality and Product. Meanwhile, Promotion, Price and Distribution do not have a significant direct effect on Customer Satisfaction. Apart from that, service quality, products, promotions, distribution and customer satisfaction have a direct and significant influence on repurchase interest. Meanwhile, price has no significant effect on repurchase interest
Downloads
References
Pawitra, Anindita, Diwasasri. 2012, “Pengaruh kualitas layanan, distribusi, persepsi harga dan efek komunitas”, Fakultas Ekonomi Bisnis, Universitas Brawijaya Jl. MT. Haryono 122 Malang
Company Profile PT Rajawali Nusindo. 2019
Faradiba dan Sri Rahayu T.A. 2013. Analisis Pengaruh Kualitas Produk, Harga, Lokasi dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen. Diponegoro Journal of Management Vol 2 No. 3 p. 1-11
Jati, N. J., & Laksito, H. 2012. Analisis Faktor-Faktor yang Mempengaruhi Minat Pemanfaatan dan Penggunaan Sistem E-Ticket (Studi Empiris pada Biro Perjalanan di Kota Semarang). Diponegoro Journal of Accounting, 1(2), 1–15.
Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
Martania. 2011. “Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Minat Beli Ulang Di Giant Sun City Sidoarjo .” Universitas Pembangunan Veteran
Saidani, B., & Arifin, S. 2012. Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen dan Minat Beli Pada Ranch Market. Jurnal Riset Manajemen Sains Indonesia (JRMSI), Vol. 3, No. 1.
Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tjiptono, Fandy 2015. Strategi Pemasaran, Edisi 4, Andi Offset, Yogyakarta
Wibisaputra, Adiztya. 2011. “Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Gas Elpiji 3 KG Di PT. Candi Agung Pratama Semarang” Fakultas Ekonomi Manajemen, Universitas Diponegoro, Semarang.
Woodside, A. G., & Lysonski, S. 1989. A General Model Of Traveler Destination Choice. Journal of Travel Research, 27, 8–14.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 JWM (JURNAL WAWASAN MANAJEMEN)
This work is licensed under a Creative Commons Attribution 4.0 International License.
