Adopsi E-Katalog Pengadaan Barang Dan Jasa Pada Umkm Kabupaten Banjar Menggunakan Technology Accaptence Model (TAM)
DOI:
https://doi.org/10.20527/jwm.v12i3.335Keywords:
E-Catalog,, Technology Acceptance Model (TAM), UMKM, Structural Equation Model (SEM), Perceived usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention& Actual useAbstract
The purpose of this research is to explain and analyze E-Catalog Adoption in Banjar
Regency UMKM using the Technology Acceptance Model (TAM) which consists of exogenous
variables namely Perceived Usefulness, Perceived Ease of Use and endogenous variables
namely Attitude Toward Using, Behavioral Intention and Actual Use.
The respondents in this study were 341 UMKM registered in the Banjar Regency E-
Catalog This research uses the SEM (Structural Equation Model) analysis method using
Partial Least Square (PLS).
The results of this research show that 4 hypotheses are accepted, namely the Perceived
usefulness variable has a significant effect on Attitude Toward Using, Perceived Ease of Use
has a positive and significant effect on Attitude Toward Using, Perceived Ease of Use has a
positive and significant effect on Behavioral Intention, and Behavioral Intention has a positive
and significant effect. significant to Actual Usage. Meanwhile, there were 2 hypotheses that
were rejected, namely Perceived Usefulness had no significant effect on Behavioral Intention
and Attitude Toward Using had no significant effect on Behavioral Intention of the Banjar
Regency UMKM E-Catalog.
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